★★★★★Join 100+ men who started this week

The antidote to overcomplicated self-improvement.

An AI coach that texts you daily. No apps, no protocols – just someone asking if you did the thing.

NO COMPLEXITY

Your coach adapts to your actual life. Not some influencer's 4am ice bath schedule.

Kid woke up sick? Move your check-in. Traveling for work? Adjust the focus. Having a rough week? Your AI gets it.

No protocols to memorize. No baselines to track. Just simple questions at the right times. Because real change happens when someone's asking about your actual life, not your optimization metrics.

AI adapts to your life

NO PERFORMANCE

Complete privacy

No leaderboards. No accountability buddies. No posting your streak for validation.

Just you and daily texts. Nobody else needs to know you're working on putting your phone down at dinner or actually doing pushups.

This isn't about announcing your monk mode or documenting your dopamine detox. It's about actually doing the thing, consistently, without the theater.

NO MAGIC

We're not revolutionizing neuroscience. We're not hacking your hormones. We're not optimizing anything.

We text: 'Did you put your phone in the drawer?'
You answer: 'Yes' or 'No'
Tomorrow we ask again.

That's it. That's what actually works. While everyone else is selling you complexity, we're just going to keep asking if you did the simple thing you said you'd do.

Proven habit system

You've tried everything else

✓ Free during Beta ✓ No credit card required ✓ 100% private ✓ No app required

What's killing you right now?

Be honest. Pick one.

Pick ONE thing you'll actually do tomorrow:

Start with the easiest one. You can always level up later.

Quick intro

So we can personalize your experience

How should we reach you?

Choose your preferred messaging platform

You're all set!

Your AI coach will text you within 10 minutes to start building your first habit.